Via del Parione, Florence, 1921. Having worked as a porter at the Savoy Hotel, London, where he handled luxurious luggage items from across the globe, the young and inspired Guccio Gucci opened his own leather goods store. By 1938 the success and popularity of Gucci’s Florentine base allowed for the opening of two further boutiques in Via Condotti, Rome.
In 1868 the 27 year old American watchmaker, Florentine Ariosto Jones, founded the International Watch Company (IWC) in Schaffhausen, Switzerland. Since then, IWC have and continue to create internationally recognised masterpieces of haute horlogerie – from pocket watches to wrist watches – combining renowned Swiss craftsmanship with modern engineering technology and hydropower from the River Rhine.