10.30am, February 12th, 1947. On this date Christian Dior presented his first collection at 30 Avenue Montaigne, Paris. The first of many to revolutionise fashion.
“Zest is the secret of all beauty”, Christian Dior. This year, 2017, marks 70 years since the establishment of the world renowned House of Dior. Seven decades of creating and reinventing fashion.
Dior’s success story begins with the iconic SS collection of 1947. Coined a “New Look” by Carmel Snow, then Editor-in-Chief of Harper’s Bazaar, the collection represented a movement away from the boxy styles and a reinvention of femininity. The restriction, rationing and gloom symbolised by the uniforms of World War II was soon replaced by delicacy and elegance. Boned bustier-style bodices, hip padding, corseting and petticoats. Christian Dior literally crafted the ideal female silhouette, personally shaping his mannequin with a hammer to accentuate the beauty of the female waist.
Both then and now, Dior creations are meticulously assembled in the Dior ateliers. Dior means luxury, haute couture and desire. A heritage of carefully selected craftsmanship and expertise creates beautifully timeless pieces. Dior represents the epitome of elegance.
Museums worldwide are celebrating this important anniversary. The “Couturier du Rève” (Designer of Dreams) exhibition at the Musée des Arts Décoratifs, Paris, is open until January 7th 2018. Featuring over 300 lavish gowns, a number of workshop canvases, accessories, photography, documents, and a number of surrealist sculptures and renaissance paintings that have inspired generations of Dior designers. In short a visit to the museum yourself, you too can be charmed by the mesmerising magic of Dior.
The enchantment of Dior lives on throughout the ages. There is so much flux and change in the modern era, but we will always have luxury, and with luxury we will always have Dior.