An Insight into Swiss Horlogerie

Fashion / Horlogerie

In 1868 the 27 year old American watchmaker, Florentine Ariosto Jones, founded the International Watch Company (IWC) in Schaffhausen, Switzerland. Since then, IWC have and continue to create internationally recognised masterpieces of haute horlogerie – from pocket watches to wrist watches – combining renowned Swiss craftsmanship with modern engineering technology and hydropower from the River Rhine.

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Our Favourite Comeback Trends


“Fashions fade, styles is eternal” – Yves Saint Laurent. Some trends are made to reappear in the limelight and they deserve to be rediscovered from the depths of your wardrobe. Here’s our top selection of the biggest statement pieces making a comeback.

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